About Reformation

Created in 2009 by Yael Aflalo, we design and manufacture the majority of our limited-edition collections in our factory headquarters in downtown Los Angeles. All other garments are produced by responsible manufacturing partners here in the U.S. or abroad using sustainable methods and materials. We source sustainable fabrics and vintage garments while incorporating better practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact of conventional fashion. It is our mission to lead and inspire a sustainable way to be fashionable.


Style Advisor

December 2023 Oakbrook Terrace, IL
“Working as a Style Advisor at Reformation has been an incredible journey that perfectly aligns with my passion for fashion, sustainability, and connecting with people. The entrepreneurial environment at Reformation has been a significant source of inspiration for me. It's a place where creativity and innovation thrive, and where the spirit of entrepreneurship is embedded in the very core of our daily operations. One of the most fulfilling aspects of my role is forming connections with our clients. Every individual who walks through the door or reaches out to us online has a unique story and style. It's a privilege to be a part of their journey in finding clothing that makes them feel confident and empowered. Whether it's helping someone pick out the perfect outfit for a special occasion or assisting them in building a sustainable wardrobe, I find immense joy in being a part of these transformative moments. What makes Reformation even more special is the sense of inclusivity that pervades our team and our mission. Our team is a diverse blend of talents, backgrounds, and perspectives, which enriches our work environment and fosters a sense of belonging. This diversity allows us to understand and serve our customers better, ensuring that everyone who comes to Reformation feels seen and valued. Educating customers on sustainable fashion is another aspect of my role that I deeply cherish. Reformation's commitment to sustainability is at the heart of everything we do. It's rewarding to share our knowledge about eco-friendly materials, ethical manufacturing processes, and the positive impact of sustainable choices on our planet. Being able to inspire our customers to make more conscious fashion decisions and to see the ripple effect of those choices is truly fulfilling.”
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