Bendixen & Amandi International was founded by Sergio Bendixen in 1984. For many years, Sergio Bendixen worked in the media and is credited with helping put U.S. Spanish-language television news on the map. Bendixen worked with the top Spanish-language media companies like La Opinión, Univisíon, CNN en Español, and Télemundo. Using this experience as a platform, Bendixen developed B&A International into a well-known, international research, media and communication strategy firm and the industry leader in Hispanic and multicultural research and consulting. B&A International has earned the reputation as one of the most credible, accurate, and independent firms in assessing Hispanic attitudes and culture and has worked with a prestigious list of clients including U.S. and international presidential candidates, the United Nations, the World Bank, major foundations, and global corporations.
