About Visionworks

Visionworks of America, Inc. (formerly Eye Care Centers of America or ECCA) is one of the fastest growing optical retailers in the United States. Our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive eye care services include eyewear, contact lens dispensing, and doctors of optometry at or next to every store. Visionworks is committed to providing an unparalleled customer experience and high-quality products and services with the best value and selection in the industry.


Visionworks believes that talented people, working towards the same goal, can accomplish anything. Because of this, our goal is to be the best at serving the needs of our patients and customers. We believe we can reach this goal by also taking care of our own people. Our culture is highly collaborative, results driven, intellectually stimulating and fast-paced. Even as the organization has rapidly grown, our entrepreneurial spirit has always remained strong. We have a philosophy of making evidence-based decisions as quickly as possible and continually iterating and refining based on real feedback — from our customers and our people. We are relentlessly focused on continuous improvement and pledge our commitment to be simple, human and bold.


Be Simple: By clearing the clutter, we can deliver simple eye care solutions which result in the joy of flawless vision. Be transparent and listen actively — this is our way of life.

Be Human: Believe in people and be collaborative. Show integrity and respect, always. Create patient/customer experiences that make a difference.

Be Bold: Act with curiosity and embrace the entrepreneurial spirit. Be relentless to seek improvement. If we educate and empower our customers to expect more, we will deliver excellence.



November 2018 Milwaukee, WI
“I really enjoy the patient time I get at my job. Im learning a lot about patient care and service simultaneously. I’ve been working here for two years now on going. I think it’s because we also get a wide range of groups of people. We are located where students live, the elderly live, business women and men, etcetera. ”


November 2018 - August 2019 Milwaukee, WI
“I liked how fast paced a sales job can be and being a doctors assistant was empowering. ”
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