The Busara Center for Behavioral Economics is an advisory and research organization focused on evaluation and implementation of behavioral interventions in understudied countries and populations. Busara's mission is to work with researchers and organizations to advance and apply behavioral science in pursuit of poverty alleviation. This involves the application of research and rigorous methods to enable partners to improve program design, evaluate existing programs, and optimize internal processes. To this end, Busara has worked with a variety of organizations in an advisory capacity to apply behavioral insights, build analytical models, and develop new products. In addition, in its research center capacity, Busara operates a Nairobi-based lab capable of implementing advanced experiments in psychology, behavioral economics and other academic disciplines.