Our purpose, our reason for being, is to Inspire Love.
Every beloved brand has a purpose. It’s bigger than the products it sells or the services it offers. Our Purpose is Inspiring Love.
As the world’s largest retailer of diamond jewelry, Signet Jewelers is positioned like no other to Inspire Love the world over. We operate 3,600 stores in the U.S., Canada and U.K. under the name brands of Kay Jewelers, Zales, Jared, H. Samuel, Ernest Jones, Banter, Rocksbox, Peoples, Diamonds Direct, Blue Nile and JamesAllen.com.
Inspiring Love comes in the form of loving all people, loving ourselves, as well as our planet and products. Our purpose is fueled by fostering equality and inclusiveness, innovating new ways to bring unique jewelry and personal experiences to everyone and encouraging self-expression.
Our customers trust us to help them celebrate life’s most meaningful and personal moments; and we do not take that responsibility lightly. More than 20,000 team members work toward creating and contributing to a world with more love, respect and acceptance for all. Signet and our brands, collectively use our voice and influence to do what is right for the world.