What I liked
I enjoyed becoming progressively more familiar with foundational digital marketing concepts, such as SEO copywriting, Google My Business, and keyword research. These concepts were initially introduced to myself and the other interns via our weekly learning lessons from our supervisor, John, but what I really enjoyed was that we were able to take on tasks that directly applied what we had been taught. For instance, one task involved me researching specific keyword ROI for one of our larger clients. Using various research tools, I compiled a list of keywords that rank highest in our client's respective category. While this task was informative on its own, I appreciated that a prior learning lesson had given me the basic information necessary to not only obtain the data, but also know the importance of why I was retrieving it, and how valuable it could be to our client. This is one example I wanted to share, but there were plenty of other instances in which myself and the other interns were able to directly do a task for a client on a concept we had just learned, most notably our SEO-friendly blogs and longform copy.