Post Consumer Brands is the newly formed branded CPG division of Post Holdings. Today, the primary business category is cereal, comprised of the recently merged Post Foods and MOM Brands cereal businesses. Post Consumer Brands will be a platform for future growth and the addition of more consumer brands in other grocery categories in the future. We are focused on growth, low cost operational excellence, and being a great place to do great work. We take the safety of our products and our employees seriously. Safety is our #1 priority.
Today, the Post Consumer Brands cereal business is a $1.8 billion business, ranking #3 in the cereal category. We have more brands (17) among the top 50 best-selling brands than any other cereal company. Our broad cereal portfolio spans all segments of the category, including Private Label RTE, Value RTE, Mainstream RTE, Natural/Better For You RTE and Oatmeal, Organic Oatmeal, and farina-based Hot cereal. Major brands include Honey Bunches of Oats with Almonds, Honey Bunches of Oats Honey Roasted, Fruity Pebbles, Berry Colossal Crunch, Frosted Mini Spooners, Cocoa Pebbles, Cinnamon Toasters, Golden Puffs, Frosted Flakes, Tootie Fruities, Fruity Dyno-Bites, Marshmallow Mateys, Cocoa Dyno-Bytes, Raisin Bran, Honey-Comb, Grape Nuts, and Great Grains.
Post Consumer Brands cereals are distributed nationally to retail customers including national grocery chains such as Kroger, Safeway, Whole Foods Market, and SUPERVALU, mass merchants Target and Wal-Mart, as well as club stores, dollar stores, and convenience stores. Our cereals are distributed internationally in Canada, Mexico, and the Caribbean islands.