About Pattern

Pattern is a family of brands designed to help you enjoy daily life through the process of making a home. We create purposeful brands that inspire you to learn, explore, and lay the foundation for a more present life.

Our first brand, Equal Parts, is a new approach to making food at home, combining inviting cookware with personal guidance. Our second brand, Open Spaces, is a home organization brand that allows you to 'Create Space to Enjoy'.

Pattern is led by Emmett Shine, Nick Ling, and a tested team of startup experts from Gin Lane. In the last decade with Gin Lane, they’ve built and scaled the foundation of over 50 digitally native vertical brands.

We are based in Chinatown, New York and proudly backed by some of the most prominent investors in consumer goods.


Digital marketer

December 2018 - August 2019 Lehi, UT
“I really enjoyed the autonomy and the ability to gain experience in different areas of digital marketing. There was a pick to innovate and create new ideas for improvement which was great for me to have a push to improve myself”

eCommerce Project Manager

January 2019 Lehi, UT
“I learned alot in the beginning -- especially about Excel. Pattern also has a good culture where people are open to helping you. Also since the company's still young you can still make an important impact if you see an area where there's room for improvement. Also I was part time and the hours were super flexible -- I can even work from home whenever I need. Just be sure to get your work done. ”
See All