New York Life operates on three basic principles: Financial Strength, Integrity and Humanity. For over 170 years, New York Life’s mission remains the same: to be here for our customers when they need us. That’s why we are known as "The Company You Keep." New York Life is dedicated to prudent financial management, high quality products and impeccable service. In addition to superior life and annuity products, registered representatives can offer a comprehensive array of investment products and services to help investors develop a sound, long-term investment strategy. Through NYLIFE Securities registered representatives can provide a variety of competitive products and services, including access to over 12,000 mutual funds, publicly traded stocks, bonds, brokerage CDs, and money market instruments.