Since 1957, we have helped thousands of clients in over 40 countries understand how to evolve their offerings and more deeply connect with their consumers; delivering positive business results grounded in research-driven perspectives. Our understanding of human behavior and scientific rigor is unparalleled in the industry. Our collective of design-thinkers, industry experts, quantitative and qualitative analysts have unparalleled operational expertise and advanced degrees in statistics, economics, advanced analytics, anthropology, psychology, communications and media.