Intertrend, founded in 1991, has had the same goal since it opened over 30 years ago—to help marketers reach the Asian American audience in a culturally relevant way to generate real business results. Since then, we have worked with the leading consumer brands in automotive, telecom, insurance, banking, financial services, entertainment, retail, packaged goods and energy to connect with Asian consumers.
We believe the heart of any successful marketing campaign lies in understanding the business challenge and how we can resolve that tension by connecting with the consumer in a culturally relevant way. We start by working with our clients and agency partners to set business and communication goals, uncover actionable insights that inform the strategy and creative, put into place a measurement plan and then track the performance of the campaign.
With over 70 passionate professionals in two offices in Long Beach, California and Plano, Texas, our teams are purpose-built around our client’s unique business challenges. We bring multidisciplinary creative thinking to every stage of the engagement.