About Initiative

Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.

Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever. For more information, visit


Growth Intern

June 2019 - August 2019 New York City, NY
“I got to learn a lot about acquiring new clients and the media industry in general. My whole team was incredibly helpful and had a lot of experience so they were able to guide me as I tried to figure out what I wanted to do full time.”

Communications Designer

June 2019 - August 2019 New York City, NY
“I worked with real companies to help in their advertising campaign strategy. I also pitched real ideas to one of our clients for the 2020 term. You learn everything about the Interpublic Group and about all types of media advertising.”
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