I loved to do a market search for advertising the new location of the icecream shop. I was able to compare products demand and supply based on the inventory. Moreover I had the opportunity to work with a diverse public and the sales strategies of this market.
What I wish was different
I wish that advertisement was done more specifically according to the product however new delivery platforms offer a different view of this.
Advice
My advise is to be innovative about the products offered that suit the public wants and needs. Price is also a big factor.