What is HBM?
We are a glamorous matchmaker between consumers and professionals - a free online magazine, network and community shops for everything beauty related
There are 3 parts
1. The magazine with all of the published articles from the members
2. The network with “friends” and “groups” and posts like Facebook, Instagram and inkedIn
3. The online store where members can buy or sell products
Why is it awesome?
The magazine is awesome because all of the articles are from the members - professionals sharing their expertise, and also real people sharing what works for them
The network is cool because people can communicate with each other
Each member has the possibility to sell products in their own HBM online store
HBM is a team of 17 people and our office is located at 9000 Sunset Blvd in West Hollywood, California.
Curriculum for full time internship:
Hollywood Beauty Magazine is asking each intern to participate in and contribute to any or all of the following parts of the company:
1. Writing articles
To learn time management and how to meet deadlines, we are asking each Intern to write 5 articles a week for the HBM website.
2. Editing articles
Our interns have access behind the scenes of the HBM website. They will be provided with the master password and will learn how HBM is build.
HBM interns are asked to proofread and edit articles written by other people
All articles must be checked for SEO (search engine optimize)
3. Advertisement campaign
A. Composing e-mails in the “Mailchimp” Forum
HBM has a mailing list of over 50.000 e-mail and mailing addresses and also most popular social media outlet accounts. These addresses are categorized into 5 groups. Each group is receiving an e-mail “Newsletter” twice a week. (10 e-mails need to be created every week)
Our interns have the opportunity to create these e-mails, write the content, come up with advertisement slogans and let their creativity flow.
These e-mail newsletters should show:
A short teaser text to spark the readers interest and motivate them to click to HBM
Beauty Photos that inspire
A “sign up” button with a link to the “sign up” page
A tipp, trick or useful information from the HBM website
A link to the HBM Network page
Short description and link to the newest articles
Individual and different advertisement slogan for each e-mail
The Logo
B. Composing personal e-mails to potential sponsors, vendors and new members
HBM is constantly looking for sponsors, vendors for our shop and new members who would like to write articles.
Every intern will get their own @HollywoodBeautyMagazine.com e-mail address with their own name.
We encourage our interns to contact
YouTube Influencers
Instagram Influencers
potential sponsors for advertisement on HBM Website
Fashion designers and schools
Nutritionist
Wellness and vitamin product companies
Fitnesstrainers, Yoga and Pilates studios,
Make-up artist, skin care - cosmetic studios, day-spa,
Tanning salons
Cosmetic and haircare Produkt companies
Photographer
Jewelry maker
Authors of “beauty” books
Potential online shop vendors
Beauty schools, Hair-salons, Hairstylists,
We would like for every intern to establish business relationships with people who can benefit from HBM.
4. Corresponding with existing members, vendors and sponsors
Writing a welcome letter to new members
Answer questions from members, vendors or sponsor
5. Social media
creating new post content
Posting existing content from the HBM website
Nursing the account and growing followers
Trying to direct people from the social media platforms to HBM
6. Website management and software development
HBM is constantly changing and getting updated.
Our interns are encouraged to come up with new ideas and improvements. We will teach our interns how to implement these changes.
7. App development
HBM is in the beginning stage of developing an APP - Interns are encouraged to be a part of the app development
8. Search engine optimization
All articles must be checked for SEO
9. Every morning call to discuss curriculum and progress of projects
The curriculum for a part time internship is looking similar, but appropriately less intense
