Gorton's, America's leading seafood company, has a rich history of innovation that spans over 160 years. We provide consumers with innovative frozen seafood products through better independent and chain grocery stores across the United States and Canada. Our company offers employees the combination of an entrepreneurial environment often found in smaller organizations, along with the expertise of being a sophisticated consumer goods firm with global resources. Gorton's is committed to providing products and services that surpass expectations. The Gorton's brand in the U.S. (and the BlueWater brand in Canada) markets high quality, frozen seafood with innovative product lines such as Grilled Fillets, Skillet Crisp and Simply Bake, along with traditional Fish Sticks and Fish Fillets. The Gorton's Fisherman and the "Trust the Gorton's Fisherman" jingle are among the best known brand equities with U.S. consumers.
Over the last few years, successful new products, compelling consumer communication, and effective retail merchandising have resulted in significant Gorton's volume and share growth within the retail frozen seafood category. Gorton's people have earned the respect of the consumer packaged foods industry by being innovation leaders in both new product development and operational productivity.