These simple words encapsulate the driving philosophy behind everything we do at C3 Presents. We create, market and produce live experiences, concerts and events — just about anything that makes people stand up and cheer.
C3 is the force behind two of the country’s top music festivals — Austin City Limits Music Festival and Lollapalooza. Every year, each of these festivals attracts more than 200,000 people over a three-day weekend and is staged in beloved greenspaces in the urban heart of its host city. C3’s track record of professional excellence has earned them multi-year agreements to continue these festivals.
The City of Austin trusted us to produce a millennial celebration in the middle of downtown — an event that remains one of the city’s largest mass gatherings with 260,000 attendees. When President-Elect Barack Obama’s team needed a resource to produce an election night rally for hundreds of thousands in Chicago’s Grant Park — with the eyes of the world watching the event and the City — they turned to C3. C3 was selected to lead event production for cornerstone events at the 56th Presidential Inauguration in Washington, D.C., and worked with the Obama administration to produce the annual White House Easter Egg Roll. In all of these cases, we were approached to pull off in a matter of weeks what should have taken months to develop and execute.
These events and many others showcase our ability to bring together a complex, broad spectrum of players — all with their own agendas, deadlines, opinions, and needs but also with a vested interest in the event’s success. C3 possesses the depth of expertise and experience to coordinate and maneuver through a major U.S. city’s complex infrastructure amid the massive logistics surrounding high-profile events — from federal entities such as the U.S. Secret Service, to city service agencies including city emergency management offices, the police department, transportation departments, and sanitation department — to political and civic agencies such as mayors’ offices, city tourism boards and parks departments.