“We believe in people” is more than a motto – it’s a set of values that forms the foundation upon which our business was built, and the way we conduct ourselves each and every day. We honor the unique gifts and talents each individual brings to our team. We’re a third-generation family business with a workplace culture that’s based on respect for one another.
The Boddie-Noell story began in Fayetteville, N.C. in 1962 when Carleton Noell and his two entrepreneurial nephews, Mayo and Nick Boddie, opened one of the first Hardee’s restaurants. Fast food was a relatively new concept back then, but BNE’s commitment to friendly service and great-tasting charbroiled burgers established it as one of the industry’s leaders.
Despite our rapid growth and expansion throughout the Carolinas, Virginia, and Kentucky, BNE has maintained a close-knit family culture in which every individual is treated with dignity and respect.
Today, Boddie-Noell Enterprises operates more than 350 Hardee’s restaurants and is the popular brand’s largest franchisee. Our business also includes BNE Land & Development, the company’s commercial land ventures and resort property development; Rose Hill, the Boddie family’s unique site for weddings and other events; Rose Hill Farm, a splendid working farm with more than 200 head of cattle, a skeet range and farming community; and an additional restaurant concept, The Highway Diner.