We started Birchbox in 2010 to redefine the way consumers discover and shop for beauty and grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: we’ve activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty by making the experience relevant, easy and fun. Our innovation isn’t the simple concept of delivering a box of samples — it’s understanding that although not everyone is passionate about beauty and grooming, everyone still deserves to have a great experience finding, trying and buying it.
Birchbox operates in four countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. We have retail locations within select Walgreens stores across the US.