Base Sports Group

About Base Sports Group

BASE is a sponsorship sales agency, focused on supporting youth and amateur sports events and facilities. We take a data-driven approach to ensure that our clients activation rights aid in the success of a company’s bottom line.

The fractured youth sports market has made it difficult for brands to effectively market and engage this community, limiting revenue, engagement and value for youth sports operators. BASE has established a framework of operators that reach 12 million individuals across the United States, offering brands one point of contact to impactfully activate within the youth sports community.
BASE has grown partnership revenue by more than 600% for select youth sports operators. This allows the operator to lower costs, increase engagement experiences and continue to grow their business.

Did You Know...
- The youth sports market is currently valued at $19.2billion (NFL is $15billion).
- Parents reported spending between 2 to 10 percent of their family’s gross annual household income on athletic activities, per child.
- In the US, more than 60 million youth athletes participate in sports annually


Marketing/Sales and Operations Intern

September 2023 - December 2023 Springfield, MA
“The vibrant and supportive atmosphere at BASE Sports Group fostered collaboration, making every day a positive and engaging experience. The diverse exposure to various facets of sports marketing not only enabled me to explore my interests but also empowered me to make substantial contributions to the team. Engaging in impactful projects, ranging from economic impact studies to creating a website platform, crafting press releases, and designing their Holiday Card, proved to be incredibly fulfilling and added depth to my skill set. ”

Data Analytics Intern

May 2023 - August 2023 Amherst, MA
“I thoroughly enjoyed my experience working for BASE throughout the summer. My bosses were both amazing to work with and were always readily available for any questions or concerns that I had. I was really pleased with the type of work I was being assigned to do. I could see that my contribution was actually impactful and I wasn't simply doing "busy work" like I've heard from countless other internship experiences. It made me feel that I was making a great contribution to the company and only further motivated me to do my best work. While the internship was unpaid, I feel that I gained more than what money could offer. Being a rising senior in college, I was extremely grateful for the connections and guidance my bosses offered. I was given the opportunity to speak with multiple different professionals in my fields of interest. Overall it was a great experience and I definitely recommend interning for BASE.”
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