Companies like Google, Tesla, Apple, and many car manufacturers have set a target to deliver self-driving vehicles to the public by 2020. These advancements in technology have the potential to create large societal benefits, and they also represent an existential threat to AAA’s current business model. We are a 116 year-old company embarking on a new journey, and leveraging our privileged assets distinctive capabilities, we have begun to shape what the future will look like. Our team’s mandate is to continue to evolve our value propositions over the next decade and replace a significant portion of revenue that could be disrupted. To do so requires disciplined strategy and structure, innovative thinking, agile deployment … and exceptional strategy leaders.
