What do people mean when they refer to "predictive modeling" in finance job positions?

What do people mean when they refer to "predictive modeling" in finance job positions?
2018-07-11T17:09:50Z 1
2018-07-11T17:09:50Z

Former Predictive Modeler at PNC Financial Services

almost 2 years ago
In risk analytics, Prediction helps to estimate the future loss thus helps bank to plan accordingly and mitigate the risk. In marketing analytics, prediction helps in acquisition of new customers and suggests attrition volume so that Bank can take preservative measures well in time. These are couple of examples. List is not exhaustive.
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