Apple constantly strives to create an ecosystem where one can achieve their passions; to allow people to dare to be greater, be creative, to invent. As a Specialist, you would seek to inspire the customer. A lot of people already have these powerful devices, but never knew they could produce music, draw, or do professional photography.
Specialists are the face of Apple. When a customer first walks into an Apple store, they will be greeted by a specialist, so this is often the first person from Apple they’ve ever interacted with. That’s why the role of specialist is so vital. It’s the first opportunity to create an incredible customer experience and begin building the brand from the moment the customer steps through the door.