So marketing yourself to Nike is all about investing in teamwork, a hard-worker mentality and being customer oriented. They promote the customer and the idea that everyone can be an athlete more than anything else. If you're an athlete, you can draw on previous experience, or if you were ever in a leadership role they also like to hear about that. Do your research: know the motto of the company and use it in the interview, it is ingrained deeply in Nike's culture.
Nike, Inc. is large and multifaceted organization with specializations in many different fields. First and foremost you’ll want to do some research and familiarize yourself with the specific department or area in which the recruiter is hiring. The Nike campus is a very dynamic and creative environment, so an energetic first impression will go a long way with recruiters. Knowledge of sports and the athletic apparel industry is definitely a plus. Also, brief yourself on the history of Nike, its local and global community involvement, and its mission statement.
If you're looking to make yourself more marketable to a Nike, INC recruiter, be prepared to show your passion for customer service. It also helps a lot if you're familiar with apps like Nike, Nike+ Run, Nike+ Training, and SNKRS. You don't need to be a "sneakerhead" to work at Nike. Experience with the Nike community that exists online is key here.