It depends on the employer. The degree is great – but you have to add things to it. For example, extracurriculars. Even as a Master's student, I make sure to have two major roles on my resume. It also depends on what you focus on while in the program. For example, did you focus on editing? Then you'll want to market yourself as an editor. Because the program prepares students for a lot of different fields, it's good to market yourself broadly, but still focus on the job description. For example, if I was applying for a marketing position, I'd discuss the program but I'd still focus mostly on the marketing projects I contributed to. A Book Publishing degree is very rare (there are few in the country) so you'll stand out to potential employers.