PureWow prefers editors who are fluent in Adobe Premiere / After Effects and Final Cut as they have work created in both editing softwares. PW Editors also act as producers and directors – Show your willingness to have creative input and ideas! The biggest attribute necessary for PW is to be hardworking, self-driven, and amicable. There's no babysitting in these offices. There's a high demand for content and upon entry you will need to hit the ground running.