Organic PR & Brand Storytelling

Organic PR & Brand Storytelling

Chivy
Location: Remote
Duration: Ongoing, 15–20 hours/week
Compensation: $20/hour
Application Deadline: July 15, 2025

About Chivy

Chivy is a premium dating app for NYC singles seeking serious, lasting relationships, rooted in values-based matching and authentic in-person connections. We prioritize meaningful bonds over casual hookups, encouraging users to match on the app and meet offline through our exclusive events. These low-pressure, fun gatherings—like private mixers and fitness meetups—create real chemistry, where singles can bring friends, single or not, to connect naturally in a vibrant community setting.

Job Overview

As an Organic PR & Brand Storytelling professional, you’ll craft narratives to position Chivy as the go-to app for NYC singles seeking authentic connections. You’ll pitch media, test targeting strategies, and create campaigns to drive organic growth, highlighting Chivy’s values-based matching, community vibe, and in-person events. This paid part-time role offers flexible hours and professional development opportunities.

Responsibilities

Pitch 5+ stories monthly to campus newspapers, blogs, or local NYC media, securing 1–2 placements about Chivy’s values-based matching, community vibe, and events.

Test targeting strategies by identifying which NYC media outlets or influencer partnerships resonate most with singles, refining pitch approaches.

Write 2–3 blog posts monthly showcasing user success stories and Chivy’s premium experience, using tools like Canva for visuals, encouraging organic sharing to spark word-of-mouth growth.

Identify partnerships with NYC-based campus groups or micro-influencers to target singles.

Track PR campaign performance (e.g., 10K+ impressions) and report on audience insights.

Qualifications

Current student or recent graduate in communications, journalism, or marketing (preferred but not required).

Proven success in PR or media outreach (e.g., secured coverage or grew brand visibility by 10K+ impressions).

Portfolio with 2–3 PR samples or writing pieces with metrics, ideally targeting diverse audiences.

Familiarity with tools like Canva for creating promotional visuals is a plus.

Exceptional writing and research skills; media contacts a plus.

Professional Development Goals

Master PR strategies and audience targeting.

Develop skills in creating organic campaigns for growth.

Build a professional portfolio of impactful campaigns.

Why Join Chivy?

Work remotely with a flexible 15–20 hour/week schedule.

Earn $20/hour with opportunities for professional growth.

Shape a premium app’s narrative with startup mentorship.

Potential to transition into a full-time PR Specialist role.

How to Apply

Submit your resume, a cover letter, and a portfolio with 2–3 PR samples (include metrics) via Handshake. In your cover letter, propose a PR campaign to highlight Chivy’s values-based matching and events for NYC singles, including strategies for organic growth and audience targeting.

Note: This is a paid part-time position. Selected candidates will sign an employment agreement outlining expectations.

Chivy is an equal opportunity employer committed to diversity and inclusion