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Marketing Coordinator

Colortone Staging & Rentals
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Marketing Coordinator

Job Overview:

       We are seeking a dynamic and self-motivated Marketing Coordinator to join our team. In this autonomous role, you will collaborate across departments and with management to develop and implement grassroots marketing programs designed to broaden the company's marketing reach and drive new business among our target clients.

       To foster the greatest collaboration, this role will be on-site in our Solon, OH office with some remote work available.

Responsibilities:

  • Plan, execute, and optimize marketing campaigns to promote Colortone's services
  • Develop compelling content for email campaigns, content, social media, blogs, and marketing collateral
  • Oversee website updates, SEO, email marketing, and paid digital advertising strategies to enhance brand visibility and lead generation
  • Support business development efforts including sequence creation, email marketing, lead qualification, etc.
  • Track, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement
  • Work with internal teams and external vendors to align marketing initiatives with business goals
  • Assist with marketing strategies for trade shows, client events, and webinars
  • Attend networking events, conference, and client events as needed
  • Ensure consistency in branding and messaging across all marketing channels

Qualifications:

Education, Experience & Training:

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 3+ years of marketing, communications, or related experience with proven success in a B2B marketing role
  • Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines
  • Proficiency in marketing tools such as CRM systems (Apollo), email marketing platforms, MS Office, and social media management tools
  • Familiarity with analytics tools (e.g., Google Analytics) and a data-driven approach to decision-making
  • Demonstrated ability to plan, execute, and complete projects
  • Proven excellent verbal and written communication skills and ability to effectively present information and respond to questions
  • Demonstrated adaptability, when required, to meet multiple shifting priorities and rapid change

Preferences:

  • Experience in the meetings/events or AV/production industries with knowledge of current trends and buyer needs
  • Creative design skills (e.g., Canva, Adobe Creative Suite)
  • Based in Northeast Ohio with ability to come into the office

Critical Performance Competencies:

  • Excellent verbal and written communication skills
  • Must be eager to learn and have high energy with an enthusiastic professional attitude
  • Must be a team player with strong initiative and be able to support an eager sales team
  • Able to work aggressively to meet marketing deadlines and exceed assigned goals

Benefits that you can count on:

  • Competitive pay structure
  • Opportunities for professional growth and development
  • A collaborative and innovative work environment
  • Generous PTO policy
  • Employer-paid premiums for base medical plan and HSA contribution
  • Comprehensive employee-paid benefit plans including:
    • Optional buy-up medical plan
    • Dental & vision insurance
    • Life insurance, disability, and accident coverage
    • Many additional offerings, from pet insurance to legal support plans
  • 401K plan with employer match

About Colortone

Who we are:

       Colortone is a family-oriented company that values respect, high ethics, and has a strong belief in a work-life balance. Through the use of cutting-edge technology, we enable our partners to inform, inspire, and engage. Our passion is to create memorable experiences while building enduring relationships founded upon consistency, trust, and mutual success.

       We are a trusted partner not only offering the latest production equipment for projection, video, audio, lighting, and staging, but also collaborating on planning and design, contract negotiation, venue requirements, presentation management, and more.

       Based in Solon, OH, our highly experienced team of designers, producers, and technicians have produced events from start to finish around the world and across the United States since 1993.