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Social Video Specialist

Cincinnati Educational Television
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Essential Duties and Responsibilities:  

Public Media Connect is excited to launch American Graduate: Jobs Explained, a digital content initiative powered by public media to help high school students and early job seekers explore well-paying, in-demand careers. By leveraging public media’s local and national reach, ThinkTV and CET will provide young people in our community with engaging social media content, tools, and resources to discover career opportunities—including those that don’t require traditional college pathways. Through this initiative, Public Media Connect will play a key rolein connecting the next generation with valuable career insights and workforce trends for the healthcare, manufacturing, and technology industries.

Jobs Explained goals are to:

  • Expose teensand young adultjob seekers to in-demand careersand industries identified by the US Bureau of Labor Statistics showcasing opportunities for advancement, training, and livable wages through compelling social media content.
  • Reach ourtarget audience on their mostfrequented platforms including TikTok, Instagram Reels, and YouTube Shorts, by producing highly engaging, platform- optimized videos that resonate with 15–26-year-olds.
  • Support local communities by addressing employment needs, collaborating with public media stations to craft regionally relevant content that positions stations as trusted conveners, storytellers, and leaders in workforce development.
  • Create sustained impact and transformation by producing content that bridges students, employers, and workforce development programs, fostering meaningful connections and real-world opportunities

 

Function:

The Jobs Explained Social Video Specialist will workclosely with the Public Media Connect project team to develop, curate, and create videos that inform teens on social media platforms about in-demand careers in healthcare, manufacturing, and technology industries.

The ideal candidate will have demonstrated experience being on camera, writing, filming, producing, sourcing information, collecting digital assets, publishing, editing digital video and have a deep familiarity with vertical video content. If you are an enthusiastic digital content creator who loves public media and has a deep understanding of content that engages young audiences, we want to talk to you!

 

Essential Responsibilities:

  • Collaborates with the project team to coordinate the development, production, and delivery of social media content supporting the overall goals and objectives of the initiative
  • Produces 2-3 videos eachweek for socialvideo-forward platforms oftencollaborating with local businesses/industries or being on-screen talent
  • Manages2 Jobs Explained social media accounts (Instagram, TikTok or YouTube Shorts) where you will build, engage, and interact with your audience
  • Attendweekly meetings withpartner stations to share successes, best practices, and advice
  • Provides internal updates on performance metrics and assists in drafting regularupdates and reports for project funder.
  • Archiving videos on a regular basis
  • Managing a content tracking sheet

 

Education and/or Work Experience Requirements: 

 

  • Minimum of 2 years of experience in digital video production or social media content creation. Candidates with demonstrated success but less experience will also be considered.
  • Proficiency in creating content for social media platforms, including TikTok, Instagram, or YouTube Shorts
  • Portfolio or samples of previously created social media video content.
  • Proficiency in Adobe Creative Cloud and/or other video editing software
  • Strong on-camera personality
  • Ability to travel to video shoots
  • Strong creative thinking skills, with the ability to analyze current platform trends and develop innovative storytelling approaches in digital video.
  • Solid understanding of digital metrics and KPIs, with the ability to use data to inform content strategies.
  • Ability to collaborate effectively with individuals at all levels of an organization.
  • Exceptional organizational, interpersonal, and written/oral communication skills.
  • Superior writing and copy-editing skills
  • Applicants with experience in content production for young people, promotions, digital design, education, or social improvement projects are strongly encouraged to apply.
  • The selected applicant may be occasionally required to participate in evening and weekend events