Retail Mortgage Field Marketing Manager

First Colony Mortgage (FCM) is one of the nation’s fastest-growing mortgage banks, known for its innovative approach and commitment to client satisfaction. We have been fostering strong partnerships and delivering innovative products and services for over 40 years, helping people achieve their homeownership goals.

Position Summary

The Retail Mortgage Field Marketing Manager will play a pivotal role in supporting our loan officers, driving brand awareness, generating leads, and executing marketing initiatives with our network of builders and referral partners. This position requires a dynamic and results-oriented individual with a passion for marketing and relationship building, and a solid understanding of the mortgage industry would be beneficial.

Key Responsibilities

• Develop and execute comprehensive marketing strategies: Develop and implement effective marketing strategies aligned with the company’s overall business objectives. 
  • This includes creating targeted campaigns, events and initiatives to reach and engage current and prospective clients.  These campaigns should drive brand awareness, generate leads, and support business growth for individual loan officers and the company.
  • Continue to evolve our builder and referral partner marketing programs to jointly promote our business, generate leads, and solidify FCM as a preferred lender.
• Manage field marketing initiatives: Oversee retail marketing activities, including seminars, customer appreciation events, sponsorship opportunities, and joint marketing activities with partners.
• Project manage all retail marketing activities: Enter and track all field requests, campaigns and deliverables in our workflow system.
• Build and maintain strong relationships: Foster strong relationships with the company’s loan officers, as well as builders, realtors, industry partners, and key stakeholders.
• Conduct market research: Gather market intelligence and analyze industry trends to identify opportunities and optimize marketing efforts.
• Measure and analyze marketing performance: Track key performance indicators (KPIs) and analyze marketing campaign effectiveness to drive continuous improvement.
• Collaborate with Sales and Marketing Teams: Work closely with the sales and marketing teams to ensure alignment and maximize the impact of marketing efforts.
• Manage marketing budgets: Oversee marketing budgets and ensure efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 3-5 years of experience in field marketing or a similar role
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and business growth
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Willingness to travel in-state, with occasional national travel
• Proficiency in Microsoft Office Suite, marketing automation tools, and CRM systems

Additional Skills (Preferred)

• Previous experience in the mortgage industry
• Experience in digital marketing and social media
• Knowledge of sales enablement and sales training
• Experience in event planning and management