Amazon Web Services - Go-to-Market Campaign Development
Company Overview
Amazon Web Services (AWS) Worldwide Public Sector provides cloud computing services to government agencies, educational institutions, and nonprofit organizations globally. They offer scalable, secure, and cost-effective solutions that help public sector entities modernize their IT infrastructure, enhance operational efficiency, and improve citizen services. AWS's public sector offerings include specialized products for government, education, and nonprofit use cases, as well as compliance certifications to meet strict regulatory requirements. Their services enable digital transformation initiatives, data-driven decision making, and innovative public service delivery across various domains including healthcare, defense, and scientific research.
Project Description
Students on this project will develop strategic go-to-market campaigns for AWS’ public sector cloud solutions. Working directly with AWS and partner teams, students will conduct comprehensive global market research to identify key industry trends and high-demand use cases across public sector customers. The team will develop compelling marketing and sales enablement materials including presentation decks, sales playbooks, prospecting content, and solution overviews. Students will also help create targeted customer lists and co-marketing strategies to drive solution adoption. Through this engagement, students will gain hands-on experience in product marketing, solution development, and enterprise sales while receiving regular mentorship from an AWS professional based in Salt Lake City.
Key Deliverables:
• Market research analysis documenting global public sector trends and opportunities
• Campaign strategy and messaging framework
• Sales enablement package (first call decks, playbooks, prospecting scripts)
• Solution overview materials highlighting partner integration
• Target customer lists and account prioritization
• Co-marketing and sales enablement plan with partners