Digital Marketing Specialist

Are you passionate about science, the environment, and joining an exciting, high-growth technology organization? Leverage your business and sales skills for the greater good by joining a technology company on a mission to provide expanded access to environmental data and advance the understanding of Earth systems.

Synoptic Data is a 100% remote, atmospheric and earth science “Data as a Service” (DaaS) and “Software as a Service” (SaaS) company. We are experiencing rapid growth and are seeking a Digital Marketing Specialist to support the overall digital marketing strategy and promote products and services for the largest real-time environmental data platform in the world. This is a great opportunity to work with cutting-edge weather technology and data solutions.

This is an entry-level position where the candidate will be responsible for assisting in the execution of online marketing campaigns across various digital channels, such as social media, email, and the company website, primarily focused on promoting relevant content, managing social media presence, analyzing basic data, and supporting the overall digital marketing strategy under the guidance of senior team members. This position is ideal for individuals with a foundational understanding of digital marketing principles and a passion for learning new online marketing tools and techniques.

Synoptic is a Public Benefit Corporation (PBC) meaning we are accountable to all stakeholders including data providers, data users, our employees, our communities, and the general public. We are committed to stakeholders’ needs. As a PBC, we expect to do well financially for our shareholders and employees as well as doing good for the world. With cornerstone government and commercial contracts in place, Synoptic is already profitable and is investing those profits into accelerating growth.

Candidates should be self-driven, accountable under supervision to reach project goals, and comfortable working in a cross-functional environment with internal teams.

Essential Job Functions

Content Promotion:

• Assist in developing engaging social media posts and advertisements for various platforms (Twitter, LinkedIn, & YouTube). 
• Manage/maintain Synoptic’s social media presence to build the brand.
• Review and update blog articles and website content with SEO best practices in mind. 
• Create and schedule email marketing campaigns in our CRM, including creating and maintaining contact lists. 
• Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.

Social Media Management:

• Monitor and respond to social media comments and messages promptly. 
• Track social media analytics to identify trends and optimize engagement. 
• Assist in developing and implementing social media strategies to increase brand awareness and follower growth. 

Website Maintenance:

• Update website content with new information and promotions. 
• Monitor website analytics to identify areas for improvement.
• Assist in basic website optimization for search engines (SEO). 
• Strong understanding of Google Analytics, use of keywords, and Google advertising.

CRM/Data Analysis:

• Assist in tracking key performance indicators (KPIs) across digital marketing channels. 
• Manage CRM – Dashboards, Reports and closely work with Sales on Funnel Metrics
• Generate basic reports on campaign performance and provide insights to the team. 
• Evaluate emerging trends and technologies for Marketing DaaS / SaaS products.

Administrative Tasks:

• Use AI tools for assisting prospecting and other marketing tasks.
• Maintain a content calendar for social media and email marketing campaigns. 
• Stay updated on the latest digital marketing trends and technologies. 
• Assist with marketing email list management.
• Other marketing-related tasks, as assigned by the Director.

Qualifications

Required

• 1 to 2 years of experience in a marketing or digital marketing role.
• Excellent communication skills and a marketing-minded approach to brand and product promotion.
• Ability to learn new marketing tools and channels, as well as other technical details to utilize them in your daily work.
• Experience using CRM tools like Salesforce, Zoho, HubSpot, or equivalent.
• Experience with Word Press websites and ability to coordinate updates with our web vendor.
• Self-motivated, goal-oriented, and capable of working independently / remote within the team.
• Strong understanding of social media platforms and their best practices.
• Basic knowledge of SEO principles.
• Proficiency in Microsoft Office Suite and Google Analytics.
• Passion for digital marketing and staying current with industry trends, including AI tools.

Desired

• Background in marketing. Meteorology, environmental science, or a related field is a plus.
• Basic understanding of DaaS / SaaS-type businesses and/or weather / environmental data applications.
• Familiarity with graphic design tools is a plus.
• Experience with digital marketing with DaaS or SaaS products and services.

Cultural Fit

• Physical sciences exposure or interest (water, weather, soil, space, climate, etc.)
• Commitment to Synoptic’s Public Benefit mission (https://synopticdata.com/pbc-mission/)

ADA Physical and Mental Requirements

Regular reading, writing, speaking and understanding English. Frequent interactions will require good interpersonal skills, teamwork, and use of discretion. Regular decision making, independent judgment, and problem analysis. Frequent talking, repetitive motions of hands/wrists, sitting, hearing, and keyboarding. Occasional lifting, bending, or carrying.

Additional Information

Synoptic offers talented and motivated people the opportunity to do the best work of their lives in a dynamic and growing Public Benefit Corporation determined to make a difference. Synoptic believes that each employee makes a significant contribution to our success. Therefore, this job description is designed to outline primary duties and qualifications but not limit the employee or the organization to only the work identified. Our expectation is that every employee will offer his/her/their services wherever necessary to ensure our growth and success and that of our clients and customers. 

Synoptic maintains a discrimination-free work environment where employees are treated with dignity and respect. Our team members share responsibility for and commitment to equal employment opportunities. Synoptic does not discriminate based on age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, evaluation, and benefits. Synoptic provides reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.  Synoptic provides robust benefits, including flexible time off, multiple healthcare options, 401K and stock options.