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Account Executive

Job Description

Responsibilities:

  • Create a strategic business plan with your manager to achieve total revenue goals.
  • Develop multimedia advertising solutions for new clients that deliver results to their customers.
  • Effectively negotiates with customers.
  • Always maintain an acceptable pipeline as designated by management.
  • Develop new/incremental revenue through consistent and creative prospecting.
  • To craft a story around customer insights that clients can relate to.
  • Service and grow an existing list of accounts.
  • Collaborate with Sales Assistants to provide timely schedule maintenance including accuracy of orders, make-goods, posts, and accurate traffic instructions.
  • Responsible for all aspects of maintaining CRM software.
  • Responsible for using all station-provided sales tools & software, including Kantar, NSI, the station’s digital product suite including KBSI23.com, all mobile platforms, extended reach and email marketing.

Requirements:

  • College degree preferred or equivalent in years of experience.
  • Previous sales and media experience preferred.
  • Creativity, flexibility and ability to adapt to change.
  • Communicates effectively with external clients and internal personnel.
  • High energy, self-motivated and committed to continual learning and growth.
  • Must have strong administrative and organizational skills.
  • Must have strong prospecting skills.
  • Ability to work effectively and independently as part of a team.
  • Valid driver’s license with excellent driving history, as well as reliable transportation and proof of insurance