Digital Operations Specialist

Company: WWAY-TV 

Position: #584 Digital Operations Specialist (DOS) 

Reports to: Sales Manager 

WWAY is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities in Southeastern North Carolina through a modern delivery of local news, impactful area events and innovative marketing services that deliver measurable results for businesses of all sizes. Partnering with WWAY Strategic Marketing Solutions means unlocking a local team of experts dedicated to your long-term business success.  With the backing and support of one of the nation's largest privately held media companies, Morris Multimedia, we bring that rare combination of local heart and hustle with national amplification and know-how. Striving to serve the greater good of our communities, we ensure that our local customers are growing and thriving with our strategic marketing solutions that include original content, multi-platform audience reach, and cutting-edge attribution. 

The Digital Operations Specialist (DOS) is a critical element in the success of the TV Station’s digital business.   Essentially serving as a ‘project manager’, this person works with internal departments, various vendor partners, and an array of marketing tools to fulfill client or TV Station deliverables on time and on budget. Ultimately, this person is responsible for making sure the deliverables meet and/or exceed client expectations after the sale. 

The Digital Operations Specialist must be a well organized, detail-oriented, skilled, enthusiastic, positive and resourceful individual with a keen aptitude for creative problem solving. 

Here are the digital marketing products and services that are fulfilled by internal and external teams: 

Website Services: Wordpress & Shopify Website Design, Hosting, Domain, Security, Updates 

Content Services: SEO, Social Media Management, Email/Text, Video Production, Graphic Design, etc. 

Advertising Services: SEM/PPC, Targeted Display, OTT/CTV, YouTube, Social Media Advertising 

Software Services: Contesting, Business Listings, Reputation 

News Website: Display Ads, Video Pre/Post Roll, Deals, Content Sponsorships, Native Advertising 

News Mobile App: Display Ads, Video Pre/Post Roll, Content Sponsorships, Native Advertising 

OTT/CTV App on Roku/Amazon/Apple: Streaming TV ads, Native Advertising 

Daily Email Newsletter: Display Ads, Content Sponsorships, Native Advertising 

Non-Traditional: Event Marketing, Outside Media Partnerships, etc 

DOS Responsibilities 

Pre-Sale Support: 

Design sales collateral, templates or presentations in Canva as needed 

After a Sale: 

Assist in gathering all required account access and content/brand assets from the client. 

Put in insertion orders to kick off project tasks to be completed by internal/external fulfillment teams 

Onboarding: 

Take an active role in ‘onboarding’ conversations with client, fulfillment team and/or internal departments 

Account Management: 

Hold internal departments and/or vendor partner fulfillment team accountable for meeting client expectations 

Monitor and communicate project updates via Basecamp (project management tool) 

Serve as the communication liaison between the client or salesperson and fulfillment teams 

Reporting: 

Produce a client campaign report presentation monthly (mostly automated via Agency Analytics) 

Produce TV station website and mobile app analytics reports (mostly automated via GA4) 

Update the ‘Work In Progress’ (WIP) google sheet weekly and ensure everything is running as ordered 

Recon: 

Verify accuracy of invoices 

Assist Digital Sales Manager (DSM) in identifying upsell or improvement opportunities 

Skills & Qualifications 

1+ year of experience in a Project Management, Sales Assistant or Digital Marketing role 

Approachable, personable and resourceful problem-solver - always looking for the win-win 

Exceptional professional interpersonal, verbal, and written communication skills 

Exceptional organizational skills with meticulous attention to detail 

Highly-motivated with the ability to work both independently and in a cross-functional team setting 

Any experience in digital advertising platforms, website services, online visibility and content marketing 

​​Any experience working in Meta Business Manager and Google Ads Manager (administrative tasks) 

Any experience with tools such as Basecamp, AgencyAnalytics, Canva, Google Workspace (not required) 

What We Offer 

Dedicated workspace in the new state of the art facility at WWAY-TV studios in Leland, NC 

Local, collaborative decision making as the only privately owned TV station in the area 

A family-like work culture where we prioritize our people and communities 

The opportunity to learn, gain certifications and potentially advance within the company 

Compensation & Benefits 

Type: Full Time – Exempt 

Compensation: paid bi-monthly (commensurate with experience) 

Benefits: 401k Match, PTO, Medical, Dental, Vision (significantly subsidized) 

It is the policy of WWAY-TV, LLC that Employment shall be based on merit, qualification, and competence.  Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. We utilize DMV & criminal background checks as a condition of employment.  Females and minorities are encouraged to apply.