Sr. Manager of Loyalty and Brand Marketing

Since its inception, The Parking Spot has made superior airport parking experiences easy and affordable by focusing on hospitality. Now with more than 25 years in business, The Parking Spot has cemented itself as the leading near-airport Parking Company with 40+ locations at 28 airports, over 2,000 employees nationwide and 2 incredibly strong brands – The Parking Spot and Park ‘N Fly by The Parking Spot.

What makes working at The Parking Spot so special? We have created a culture of support, fun, and camaraderie that allows us to be the most innovative company in the parking industry. As a nationwide business with a small business feel, there are endless opportunities within The Parking Spot to grow your career. Come join us and see how we leverage people and technology to deliver a superior product, outshine our competition, and find creative and innovative solutions to everyday problems. 

Salary Range: $110,000-$130,000

What we offer:

• Participation in and financial benefit from our shared employee ownership program
• Hybrid work environment
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Annual discretionary bonus program
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

Our offices are based in the heart of the Loop in downtown Chicago, but we are pleased to note that our Chicago office is operating on a hybrid work model (mix of in-office and remote work). 

Position Summary:

The Sr. Manager of Loyalty and Brand Marketing is responsible for setting the strategy, execution, and analytics for the Spot Club loyalty program, owning and managing all aspects of The Parking Spot brand, and managing customer service operations. This position reports to our Chief Marketing Officer, SVP of Marketing, and oversees a team of up to 5 individuals.

Key Responsibilities:

• Continuously assess and optimize the loyalty program based on data-driven insights, customer feedback, and industry trends to enhance customer retention, engagement, and lifetime value.
• Identify opportunities to increase customer loyalty through rewards, incentives, and personalized offers.
• Collect and analyze customer data to identify behaviors, trends, and preferences that drive loyalty.
• Stay up-to-date on loyalty trends and competitive offerings to ensure our program remains competitive and innovative.
• Collaborate with Analytics teams to track key loyalty metrics and performance indicators.
• Own and maintain brand standards and work to ensure properties, shuttles, and digital assets are consistent with these standards.
• Define and manage the look and feel of digital assets including the website and app.
• Set the strategy for traditional top of funnel activities including billboards, sponsorships, local activations, and explore new and different channels to improve brand awareness.
• Developing creative for all customer facing assets including shuttles, signage, digital assets, and sales collateral
• Identify needs for market research and conduct as necessary
• Manage organic social media channels including publishing new engaging content.
• Oversee the guest service team including determining appropriate staffing, identifying areas for improvement, and customer satisfaction.
• Identify gaps and opportunities in the customer experience and work cross-functionally to improve them.
• Manage the marketing budget including tracking and forecasting spend.

Knowledge, Skills & Experience Required:

• 7+ years of loyalty, customer experience, or brand strategy with at least 3 years in loyalty marketing.
• Proven experience in managing or developing loyalty programs with a track record of increasing customer retention and engagement.
• Prior people management experience.
• Experience managing agencies including negotiations, budgeting, and project execution.
• Strong understanding of brand management and how to integrate brand identity with customer loyalty initiatives.
• Data-driven mindset, with the ability to analyze and leverage customer insights to shape strategies.
• Exceptional project management skills with the ability to execute cross-functional initiatives, lead and manage agency relationships.
• Strong communication skills, with the ability to articulate ideas and strategies to different stakeholders.
• Ability to analyze/interpret data, make recommendations, build out project plans, and successfully execute.
• Customer-focused with a deep understanding of customer behavior and needs.
• Highly adaptable and able to thrive in a fast-paced environment.

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Any disclosed pay range is based on a consideration of neutral factors and criteria such as required qualifications, experience, education, skill, training, certifications, seniority, etc. The Parking Spot reserves the right to offer the selected candidate or applicant a salary at an appropriate level to be set and determined by the employer that is commensurate with the applicant’s qualifications, experience, education, skill, training, certifications, or seniority.

At The Parking Spot, we don’t just accept difference - we celebrate and seek it.  We believe a diverse, inclusive, and equitable company is one where all employees, partners, and customers are welcome, supported, and valued. As a company in the travel industry, we witness the power of bringing individuals from different backgrounds and communities together. We treat all others with dignity and respect and stand firmly against racism and discrimination in any form. We intentionally develop diverse teams and relationships to ensure all voices are heard and to foster equal opportunity for all. We are committed to listening, learning, and growing because we know that our work is never done.