Caras Nursery Marketing Lead
Job Title: Marketing Lead
Location: Caras Nursery and Landscape, LLC
Job Type: Full-time / Part-time
Pay: $16.00/hr - $18.00/hr
About Us
Caras Nursery is a retail garden center dedicated to our customers. We aim to differentiate by having the best product, the best facility and the most knowledgeable and helpful staff. Our most successful employees know they’re here not just for a job, but to create a moment.
Job Summary
We're seeking a creative, organized, and self-motivated Marketing Lead to take charge of our brand presence across multiple platforms. This role blends strategic thinking with hands-on execution, and is ideal for someone who loves storytelling, community building, and bringing people together through events and engagement. Additionally, this position will act as a support for the business office.
This position is flexible, but preferred Full-time (30 hrs or more) during the Spring and Summer, and has the option to be Part-time in the Fall and Winter.
Key Responsibilities
- Email Marketing: Plan, write, and distribute regular newsletters to keep our community informed and engaged.
- Social Media Management: Create and schedule engaging content across our social platforms (Instagram, Facebook, LinkedIn, etc.). Monitor trends, respond to comments/messages, and grow our online audience.
- Community Outreach: Build relationships with local partners, organizations, and influencers to boost visibility and impact.
- Event Planning & Promotion: Organize and promote events — from workshops to free educational events — both online and in person.
- Office Support: Assist with general administrative duties, internal communications, and coordination between departments as needed.
Qualifications
- Proven experience in marketing, communications, or related fields.
- Strong writing and editing skills
- Familiarity with tools like Canva and Squarespace.
- Ability to manage multiple projects and deadlines
- Excellent interpersonal and organizational skills
- A passion for connecting with people and creating memorable experiences
Nice to Have
- Graphic design experience
- Event coordination background
How to Apply
Send your resume, a short cover letter, and (if available) samples of your work (e.g., social posts, newsletters, campaigns) to caras@carasnursery.com