Growth Marketing Specialist

🚀 We're Hiring: Growth Marketing Manager 🚀

📍 In-Person | Austin, TX | 📚 Purpose-Driven Mission

Hey there, data-driven dreamer 👋

Love scaling things that actually matter? Obsess over ROAS, A/B tests, and optimizing every click and funnel step? Come help us empower the next generation of authors—right here in Austin.

🧠 About Us

At SelfPublishing.com, we help people turn their ideas into published books—and those books into lasting impact. With over 7,000 authors in 90+ countries, we’re on a mission to help 100,000 authors publish by 2035. We’ve built the go-to platform for writing, self-publishing, and book marketing—and we’re just getting started.

Now we’re looking for a Growth Marketing Manager to supercharge our acquisition engine and take us to the next level—on-site at our Austin office.

🔥 The Role: Growth Marketing Manager

We’re on the hunt for a growth-minded marketer who lives at the intersection of creativity and conversion. You’ll lead our paid media efforts, build high-converting funnels, and make sure every click counts.

This role is for you if:

• You’ve run and scaled paid campaigns across Google, Meta, TikTok, and more.
• You live for building and testing landing pages, sales funnels, and sequences.
• You’re a HubSpot wizard who dreams in workflows and automations.
• You want to use your skills to help people actually make their dreams come true.

🎯 Your Mission

Drive scalable growth, reduce acquisition costs, and optimize the full customer journey—from first click to booked call.

🛠️ What You’ll Do

Growth Strategy & Paid Media (40%)

• Own paid acquisition across Google, Meta, YouTube, TikTok, etc.
• Launch killer ad campaigns with scroll-stopping creative
• Build and test landing pages + offers for cold and warm traffic
• Manage budgets, forecasts, and ROAS goals like a boss
• Constantly test new channels, audiences, and funnel angles

Conversion Rate Optimization (30%)

• A/B test everything: headlines, offers, CTAs, funnels
• Use tools like Hotjar, GA4, and HubSpot to find & fix drop-offs
• Collaborate with design/content teams for better UX & faster pages
• Build tripwires, upsells, and low-ticket flows that convert
• Optimize every step from ad click to booked appointment

Marketing Automation & Systems (30%)

• Build out workflows, nurture sequences, and lead scoring in HubSpot
• Handle UTMs, pixels, custom audiences, and tracking like a pro
• Integrate Zapier, Typeform, Sheets, dashboards, etc.
• Keep CRM data clean and attribution accurate
• Collaborate on lifecycle messaging and smart segmentation

💡 You Might Be the One If You Have:

✅ 5+ years in growth marketing (paid media + CRO)

✅ Managed $200K+/year in ad spend

✅ Strong HubSpot skills (workflows, testing, scoring, etc.)

✅ Proven funnel-building + offer-crafting experience

✅ Data-savvy, detail-oriented, and fluent in conversion speak

✅ Strong written + verbal communication skills

✅ Track record of improving ROAS + lowering CAC

✨ Bonus Points For:

• Experience in SaaS, EdTech, or startup environments
• Agency or freelancer hustle experience
• Familiarity with SEO, PLG strategies, or content repurposing

🧰 Tools You’ll Use

Must-Know:

HubSpot, Google Ads, Meta Ads, GA4, Zapier, Typeform, WordPress, Funnelytics, Excel/Sheets, Slack, Asana

Nice-to-Know:

Looker Studio, Clickfunnels, Unbounce, TikTok Ads, YouTube Ads, Segment, Supermetrics

💥 Why This Role Rocks

You’ll be scaling a high-impact brand with a passionate in-house team at our Austin HQ, helping real people publish life-changing books, and growing a movement that’s already on fire. If that excites you—we’d love to meet you.

📩 Ready to apply? Click below and let’s talk.