Marketing Coordinator

We’re seeking a creative and organized Marketing Coordinator to support our content marketing efforts across multiple industries. This role focuses on identifying social media trends, building monthly content calendars, and guiding our editor and graphic designer with clear direction. You’ll also help us measure what’s working by pulling social media analytics and making data-driven suggestions.

Key Responsibilities:

Research current social media trends relevant to client industries

Build monthly content calendars in collaboration with the marketing manager

Provide creative direction for captions, imagery, and video content

Write compelling captions tailored to platform tone and client voice

Search and suggest high-impact hashtags to boost engagement

Pull and analyze social media metrics (reach, engagement, growth, etc.)

Report on post and campaign performance to evaluate strategy effectiveness

Make suggestions to improve performance based on data insights

Qualifications:

Strong understanding of Instagram, Facebook, LinkedIn, and TikTok

Experience in content strategy, social media coordination, or analytics

Proficient in using insights tools (e.g., Instagram/Facebook Insights, TikTok Analytics, Later, or Metricool)

Excellent writing, communication, and research skills

Comfortable managing multiple projects and meeting deadlines