Marketing & Content Intern (Mental Health + Social Justice Focus)

Gemstone Wellness is women, queer and Latina owned private practice rooted in trauma-informed care, anti-oppressive values, and long-term healing. We are currently seeking a Marketing & Content Intern to help amplify our voice and values in a crowded Chicagoland digital space. The ideal candidate is someone who is passionate about mental health, social justice, and creative storytelling—with a knack for making complex psychoeducational content feel human, engaging, and shareable.

This is not your typical plug-and-play marketing internship. We’re looking for someone with vision and heart, who understands the nuances of therapy marketing and wants to co-create strategies that truly connect.

Minimum Requirements:
   •    Currently enrolled in or recently completed a degree in Marketing, Communications, Psychology, Digital Media, or a related field
   •    Strong working knowledge of Instagram Reels and short-form video storytelling
   •    Basic understanding of SEO principles, keyword research, and marketing trends in the wellness/mental health field
   •    Excellent writing skills with an ability to translate clinical or nuanced topics into digestible, emotionally resonant content
   •    Familiarity with Google Analytics, website back-ends (Squarespace, WordPress, or similar), and performance testing tools
   •    Alignment with Gemstone’s values: anti-racism, LGBTQIA+ affirming, trauma-informed, and relationally driven

Bonus Skills:
   •    Experience creating and scheduling content across platforms (Instagram, TikTok, YouTube Shorts, Threads)
   •    Knowledge of ethical marketing within healthcare spaces
   •    Graphic design or Canva experience
   •    Ability to track, interpret, and optimize performance analytics
   •    Interest in culturally responsive mental health advocacy

Responsibilities:
   •    Develop and edit Reels using therapist-generated audio and original footage
   •    Research mental health-related SEO trends and integrate keywords into web and social copy
   •    Assist with updating and optimizing our website for search performance and accessibility
   •    Create content calendars and campaign ideas that align with Gemstone’s mission and tone
   •    Track engagement, test keywords, and report on metrics to help improve conversion rates
   •    Collaborate with leadership to identify creative ways to educate and connect with our audience through stories—not sales

What You’ll Gain:
   •    Mentorship from mental health professionals passionate about ethical, human-centered mental health care
   •    Real-world experience applying marketing skills in a values-driven business
   •    A strong portfolio of digital marketing work that demonstrates both strategic and emotional intelligence
   •    The opportunity to directly impact therapy accessibility and community outreach

Time Commitment & Compensation:
   •    4–6 hours/week (flexible scheduling, remote with option to meet Founder in person)
   •    3-month minimum commitment, with potential for extension
   •    Stipend available (DOE) or school credit if applicable

How to Apply:
Send your resume, 1–2 relevant work samples (e.g., reels, content writing, SEO audit), and a short paragraph on why this role excites you to drjennymartin@gemstonewellness@gemstonewellness.com. Please use the subject line: Marketing Intern Application – [Your Name]

Learn more about us at gemstone wellness.com and @gemstonewellness