Cross-Sell Demand Gen & Field Marketing Manager
Job Title: Cross-Sell Demand Gen & Field Marketing Manager
Job Description:
A leading SaaS company helping organizations simplify revenue lifecycle management is looking for a Cross-Sell Demand Gen & Field Marketing Manager to drive marketing strategy and execution across regional enterprise teams. This is a fully remote role based in the U.S., offering a high-impact opportunity to shape go-to-market strategies, support sales growth, and collaborate closely with cross-functional teams in a fast-paced B2B environment.
๐ฏ Role:
๐ Collaborate with AMER sales and marketing leadership to activate global GTM plays and support enterprise growth
๐ค Serve as a key liaison between Sales and Marketing, aligning marketing priorities with regional business goals
๐ Plan and execute integrated campaigns and field marketing programs tailored to local needs
๐ ๏ธ Use data insights and feedback from the field to refine programs and optimize pipeline performance
๐ง Partner with product marketing, demand gen, business development, and operations to deliver cohesive marketing experiences
๐ Manage reporting and campaign performance metrics to drive improvements and share learnings
๐ก Leverage ABM platforms, marketing automation tools, gifting platforms, and CRM for seamless execution
โ Requirements:
๐ 4โ6 years of experience in B2B SaaS demand generation, ABM, or field marketing
๐ฃ๏ธ Proven ability to work cross-functionally and communicate effectively with sales teams
๐งฉ Strategic thinker with strong tactical execution skills
๐งฎ Data-driven mindset with experience using marketing analytics to optimize performance
โ๏ธ Familiar with platforms like Salesforce, Marketo, 6sense, Outreach, ZoomInfo, and similar tools
โจ Bonus Points For:
๐งพ Experience marketing to legal or compliance-focused buyers
๐ Background in sales enablement, product marketing, or field ops
๐งช Comfortable in testing and fast-paced environments
๐ง ABM-first thinking and familiarity with multi-touch buying journeys
๐ Benefits (Including Salary Range):
๐ต Salary range: $95,615 โ $124,300 USD
๐ฉบ Comprehensive medical, dental, and vision coverage
๐ด Generous PTO and flexible work options
๐ถ Paid parental leave and wellness programs
๐ Fully remote work environment (U.S.-based)
๐ก Professional development support and inclusive team culture
๐ Bonus & incentive pay opportunities
Skills:
B2B marketing, demand generation, field marketing, ABM, integrated campaigns, SaaS, GTM strategy, revenue operations, Salesforce, Marketo, 6sense, Outreach, ZoomInfo, lead generation, sales enablement, pipeline growth