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CRM Lifecycle Marketing Manager

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Job Title: CRM Lifecycle Marketing Manager (Braze Specialist)

Job Description:

A mission-driven digital health company is seeking a CRM Lifecycle Marketing Manager with deep expertise in Braze to lead multichannel campaigns across email, SMS, push, and in-app. This fully remote position is ideal for a lifecycle marketer who blends technical know-how with creative strategy to drive real-time engagement and meaningful user journeys.

🧩 Role:

βœ‰οΈ Own end-to-end campaign execution across email, SMS, push notifications, and more

βš™οΈ Build automated and API/webhook-triggered customer journeys

🧠 Use Braze features like liquid logic & dynamic content for advanced personalization

πŸ“Š Analyze campaign KPIs (opens, CTR, conversions) and optimize performance

πŸ§‘β€πŸ’Ό Collaborate with internal stakeholders to align campaigns with business goals

πŸ“… Maintain campaign calendar and manage intake processes

πŸ§ͺ Lead rigorous A/B testing and QA to ensure flawless delivery

πŸ”§ Troubleshoot issues in partnership with Engineering, Product, and Data teams

πŸ’¬ Support knowledge sharing around Braze best practices internally

βœ… Requirements:

πŸ§ͺ 5+ years hands-on with Braze managing multichannel marketing campaigns

πŸ”Œ Strong technical chops with experience in API/webhook integrations

πŸ“ Proficient in personalization and segmentation using Braze tools

πŸ“ˆ Data-first mindset with proven A/B testing and optimization skills

🀝 Experience collaborating cross-functionally in fast-paced environments

🧐 Attention to detail and QA for high-precision campaign execution

πŸ—£οΈ Strong communicator, able to translate technical into clear, actionable plans

🧱 Familiarity with HTML/CSS and digital marketing systems is a plus

πŸ‡ΊπŸ‡Έ Must be authorized to work in the U.S. (no visa sponsorship available)

🎁 Benefits:

πŸ’΅ Salary: $115,000 – $130,000 USD annually

🌎 100% remote across the U.S. with flexible work culture

πŸ“ˆ Equity participation opportunities

🏝️ Unlimited vacation (with manager approval)

πŸ‘Ά 16 weeks paid leave (delivering parents), 8 weeks (non-delivering)

🦷 100% employer-paid medical, dental, vision (80% for dependents)

πŸ’° Health Savings + Flexible Spending Account options

🏦 401(k) retirement savings plan

Skills:
Braze, CRM, lifecycle marketing, marketing automation, SMS marketing, push notifications, email marketing, API integration, personalization, A/B testing, campaign optimization, HTML/CSS, customer engagement, B2C marketing, digital health, in-app messaging, segmentation, marketing operations