Senior Product Marketing Manager

Job Title: Senior Product Marketing Manager – Health Plans

Job Description:

A leading digital health company is looking for a Senior Product Marketing Manager to shape how millions access mental health support through strategic partnerships with major health insurers. This fully remote role offers a chance to use your storytelling, positioning, and go-to-market expertise to create meaningful impact in one of the fastest-growing areas of healthcare.

🧠 Role:

🎯 Own the go-to-market strategy for payer-facing mental health solutions

💡 Develop messaging and positioning that resonate with health plans and their members

📣 Create pitch decks, one-pagers, product overviews, and sales enablement tools

🔍 Conduct market research and competitive analysis to inform strategy

🤝 Collaborate across Product, Sales, Marketing, and Customer Success

🗣️ Refine buyer personas and support training efforts for commercial teams

📈 Measure campaign success and optimize performance over time

✅ Requirements:

🏥 5–7+ years in product marketing, ideally in digital health or payer ecosystems

🧩 Deep understanding of payer dynamics (Medicare, Medicaid, commercial insurance)

✍️ Exceptional communication skills with experience tailoring messaging by audience

🔗 Proven track record leading GTM initiatives for complex B2B2C healthcare solutions

📊 Analytical thinker who can connect data with strategy

🏃‍♂️ Self-starter who thrives in fast-paced, cross-functional environments

✨ Bonus Points:

🧘 Experience in mental health, virtual care, or digital therapeutics

🔒 Familiarity with HIPAA, CMS, and payer compliance frameworks

🚀 Background in scaling marketing for partner-facing health tech products

🎁 Benefits:

🌎 100% remote role with flexible location (operates on Pacific Time)

💰 Salary range: $145,000 – $190,000 USD (contract role)

💬 Free access to online therapy services

🤗 Positive, collaborative culture that values work-life balance

🧑‍🤝‍🧑 Opportunity to work with a passionate team on a mission that truly matters

Skills:
Product marketing, payer strategy, B2B2C healthcare, digital health, go-to-market, health plans, medical insurance, marketing communications, virtual care, mental health, pitch decks, strategic positioning, cross-functional marketing, health tech