Product Marketing Manager

Job Title: Product Marketing Manager (Remote – EST/CST Preferred)

Job Description:

A customer-focused software company in the fintech space is looking for a Product Marketing Manager to lead the charge on go-to-market strategy, product messaging, and sales enablement. In this role, you'll be the bridge between Product, Sales, and Marketing, translating technical features into business impact while driving adoption and awareness across various channels. If you’re a strategic thinker who thrives in cross-functional teams and loves storytelling through data—this role is for you.

🎯 Role:

🧠 Develop clear, compelling product messaging for software and payment solutions

🚀 Lead GTM plans for new launches and feature enhancements in partnership with Product & Sales

📚 Build and maintain enablement tools like pitch decks, FAQs, product sheets, and battle cards

📣 Train internal teams on positioning, objection handling, and product value propositions

🧩 Partner with Demand Gen to align marketing campaigns with product strategy

🔍 Conduct market and competitive research to uncover trends and opportunities

✍️ Create content like blog posts, webinars, and case studies that highlight real-world impact

✅ Requirements:

📆 5–7 years in product marketing, ideally in B2B SaaS, software, or payments

💬 Exceptional communication and storytelling skills

🛠️ Experience building GTM plans, sales enablement tools, and messaging frameworks

🤝 Strong collaboration skills with cross-functional teams (Product, Sales, Customer Success)

📊 Analytical mindset with experience using insights to shape messaging and campaigns

🧰 Familiarity with tools like HubSpot, Salesforce, and in-app engagement platforms

🌎 Authorized to work in the U.S., able to work ET or CT hours, and open to light travel (~7%)

🎁 Benefits:

💰 Salary range: $100,000 – $115,000 USD, depending on experience

🏥 Health, dental, and vision insurance

🏖️ Paid time off, holidays, and flexible remote work

📈 Professional development opportunities

🤝 Collaborative, values-driven company culture

Skills:
Product marketing, GTM strategy, B2B SaaS, messaging framework, sales enablement, product positioning, content marketing, fintech marketing, customer personas, market research, competitive analysis, HubSpot, Salesforce, storytelling, software marketing