General Manager-WRFA LP

Reg Lenna Center for the Arts
Job Description
Job title: General Manager-WRFA LP
Reports to: Executive Director
FLSA Status: Exempt
Date: April 1, 2025
JOB SUMMARY: The General Manager oversees the radio station in providing access to the arts, cultural and education programming, and a forum for the discourse of public affairs.
ESSENTIAL FUNCTIONS:
• Implements the Reg Lenna Center for the Arts (RLCA) mission and oversees the overall operation and performance of the station and staff.
• Oversees all FCC compliance and reporting, program conceptualization, acquisition, and scheduling.
• Collaborates with the ED and Development Director to define short and long-term goals, policies, and procedures; monitors all activity to identify necessary changes.
• Directs all strategic planning and fundraising including corporate underwriting, grant writing, event planning and donor solicitation in coordination with Development.
• Researches and writes grant requests and collaborates on marketing material with the marketing staff and outside contractors.
• Organizes the annual direct mail campaign and acts as the liaison for donors and underwriters.
• Hosts daily and weekly radio productions.
• Monitors community radio trends in programming, fundraising and compliance.
• Provides outreach by teaching and/or coordinating teaching artists for Government & Economics: Digital Journalism and Sound Design Classes class to high school students.
• Coordinates with ED on Media Arts Studio programming.
• Collaborates with the RLCA/WRFA Ad-Hoc Committee as part of the strategic plan.
NON-ESSENTIAL FUNCTIONS:
• None identified.
EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered)
• Bachelor’s degree in Broadcast Journalism, Communications, or a related field preferred.
• Minimum of 5 years’ experience in multi-media broadcasting, communications and/or marketing.
• Knowledge of FCC and other federal, state, and local broadcasting regulations.
• Demonstrated ability training, coaching, and motivating staff.
Reg Lenna Center for the Arts
Job Description
KNOWLEDGE, SKILLS AND ABILITIES including competencies that may be representative but not all inclusive of those commonly associated with this position.
• Must have a passion for the Arts.
• Ability to communicate with a wide range of constituencies.
• Knowledge of on-air and remote broadcasting processes, public radio principles, procedures, operations, and standards.
• Knowledge of fiscal management principles.
• Ability to define short and long-term goals.
• Ability to operate radio station equipment.
• Knowledge of current radio trends.
WORK ENVIRONMENT (environmental and atmospheric conditions commonly associated with the performance of the functions of this job.)
• Flexibility required based on station needs.
SUPERVISORY RESPONSIBILITIES AND COORDINATION required to perform the functions of this job.
• Director of Public Affairs, Program Coordinator, Arts & Entertainment Asst, interns and volunteers.
EQUIPMENT USED TO PERFORM THE JOB (may be representative but not all inclusive of those commonly associated with this position.)
• Standard office equipment.
• Radio station equipment.
PHYSICAL ABILITIES that are commonly associated with the performance of the functions of this job, with or without reasonable accommodation.
• Must be able to self-ambulate.
• Requires prolonged periods of sitting and concentration.
• Must be able to verbally communicate thoughts and ideas.
• Requires listening to audible voices with ability to verbally respond.
This job description in no way states or implies that these are the only duties performed by the employee occupying this position. Employees may be required to follow other job- related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.