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Public Relations and Marketing Manager

Position Summary:

Working closely with staff, board members, and volunteers, the Public Relations and Marketing Manager will ensure effective and branded messaging and media relations for the agency, manage promotional marketing initiatives, and increase the public’s awareness of services available through the Center for Family Violence Prevention. This position will work to identify and implement key strategics for enhancing public relations, marketing, communication, and fundraising. This position will work closely with the board Resource Development and Fundraising Committee to promote events, materials for engaging donors and corporate sponsors, and communicate the agency’s impact on survivors and community at large.

Reports to: Executive Director

Hours: 40 hours per week, full time

Location: 111 E. Third Street Greenville, NC 27858

Job Responsibilities:

Public Relations

Design and implement strategic communication plans
Oversee media relations with external entities
Develop relationships with media organizations and key stakeholders
Advise the Executive Director in communications and public relations strategies
Coordinate marketing and PR for fundraising events and CFVP stores
Address negative press or communication issues with strategic and empowering messages
Shape and ensure brand consistency in all marketing content
Recommend campaigns to promote the organization
Coordinate and write press releases
Identify, participate, and represent organization in outreach and education opportunities and community events

Fundraising

Work with the Executive Director and CFVP board of directors fundraising committee to plan, promote, and implement fundraisers
Create materials for use in cultivating donor relationships
Meet with prospective donors to communicate the agencies services and its value to the community
Generate communications content, including annual report, website, and social media updates and posts

Volunteers

Identify volunteer opportunities within the agency
Present to and communicate with community groups, colleges, and agencies to promote volunteer opportunities
Recruit and train interns and volunteers
Maintain volunteer and intern records
Monitor and respond to website and outreach inquiries

Qualifications:

Bachelor’s degree in Public Relations, Communication, Journalism, or relevant related field
Proven work experience in public relations, marketing, and fundraising campaigns
Competency in MS Word, Excel, PowerPoint programs, graphic design programs
Understanding of media database tools
Exceptional organizational, problem-solving, and project management skills
Knowledge and experience in the use of social media platforms
In-depth understanding of web and marketing analytics
Excellent written and verbal communication skills
Established connections with media outlets and key stakeholders a plus
Ability to work independently, manage multiple tasks, problem solve, and work as part of a cohesive and collaborative team