Product Marketing MBA Intern
Product Marketing MBA Intern
Who we are
The problem: Every minute matters in fire response. As climate change amplifies the intensity of wildfires—with longer fire seasons, dryer fuels, and faster winds—new ignitions spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, meaning it can take hours to detect a fire, verify its exact location and size, and dispatch first responders. Fire authorities need a faster way to detect, confirm, and pinpoint fires so that they can quickly respond—preventing small flare-ups from becoming devastating infernos.
About Pano: Pano is a 90-person growth stage start-up, headquartered in San Francisco, that is the leader in early wildfire detection and intelligence, helping fire professionals respond to fires faster and more safely—with the right equipment, timely information, and enhanced coordination—so that they can stop a new ignition before it grows. Pano AI combines advanced hardware, software, and artificial intelligence into an easy-to-use, web-based platform. Leveraging a network of ultra-high-definition, 360-degree cameras atop high vantage points, as well as satellite and other data feeds, Pano AI produces a real-time picture of threats in a geographic region and delivers immediate, actionable intelligence.
Fast Company named Pano AI one of the Top 10 most innovative companies in AI of 2023. We’ve also been featured in the Wall Street Journal, Bloomberg, NBC News, and a national TV commercial produced by strategic partner T-Mobile. Pano AI’s dozens of government and enterprise customers span 10 states in the U.S., five states in Australia, and BC, Canada, helping protect more than 20 million acres of land. Pano AI has raised $45M in venture capital funding from Congruent Ventures, Initialized Capital, Salesforce Ventures, T-Mobile Ventures, and Valor Equity Partners. Learn more at https://www.pano.ai/.
The Role
We’re looking for a Product Marketing MBA Intern for an exciting opportunity over the summer to exclusively own and define the go-to-market (GTM) strategy for our emerging markets segment. Reporting to the Director of Product Marketing, this role will get hands-on start-up experience to work on a 0-to-1 project that will make a tangible impact on Pano’s growth in emerging segments.
What you’ll do
- Go-to-Market (GTM) Strategy: Own the GTM plan for emerging market segments (oil & gas, forestry, resorts / HOA, other private landowners, and insurance), including market opportunity assessment, segmentation analysis, pricing analysis, and product strategy recommendations.
- Market & Competitive Research: Conduct research on market trends, customer needs, and competitors to inform buyer personas, product positioning, and differentiation for priority segments.
- Sales Enablement: Create compelling sales collateral, presentations, and messaging frameworks to support Emerging Markets sales team
- Customer Insights: Gather and analyze customer feedback to help refine value propositions and marketing strategies.
- Strategic Alignment with Leadership: Deliver market analysis findings to senior leadership and cross-functional teams to align GTM strategy with business objectives.
What you’ll bring
- Currently pursuing an MBA (1st year preferred).
- 3-5 years of prior experience in marketing, sales, product marketing, strategy, consulting, or a related field.
- Strong analytical and strategic thinking skills; ability to turn data into actionable insights.
- Excellent communication and storytelling abilities.
- Ability to work cross-functionally and manage multiple stakeholders.
- Experience in B2B, SaaS, or technology industries is a plus.