Marketing and Social Media Lead

Sukha is more than a gym—we are a private member club built around fitness, wellness, and community. Our mission is to foster an inclusive space where individuals can grow both physically and mentally. We’re seeking a dynamic and creative Marketing & Social Media Lead to enhance our brand, expand our online presence, and engage our community in impactful ways.

Responsibilities:

Social Media Management

• Plan, schedule, and post in-feed content and stories for Sukha’s social channels.
• Engage with the community by responding to comments and messages.
• Develop and implement a growth strategy to expand Sukha’s online presence.

Personal Brand Management (Bryan Tissot & Dylan Smith – Co-Founders of Sukha)

• Overhaul and manage both Instagram profiles.
• Develop and execute content strategies to enhance their personal branding.
• Capture engaging content for social media.
• Build and manage brand partnerships.

Content Creation & Direction

• Lead and support content shoots by developing detailed moodboards and creative direction that align with Sukha’s brand aesthetics.
• Collaborate with photographers, videographers, and creative teams to ensure consistent visual storytelling.
• Oversee on-site content creation, ensuring high-quality, engaging material that resonates with our community.

Marketing & Brand Strategy

• Create and execute campaigns to increase Sukha’s brand presence.
• Develop strategies to attract new members and drive community engagement.
• Build and maintain partnerships to enhance Sukha’s visibility.

Email Marketing & Print Materials

• Write and design two newsletters per month.
• Track email performance and optimize strategies for better engagement.
• Design and print marketing materials for events and announcements.

Event Marketing & Support

• Promote Sukha events for maximum turnout and engagement.
• Be onsite to capture content and create real-time marketing materials.

Website & Online Presence

• Update and maintain Sukha’s website to ensure accurate information.
• Manage and optimize Sukha’s presence on Google and Yelp, including responding to reviews.

Retail Marketing

• Develop content showcasing Sukha’s retail offerings.
• Design and launch exclusive retail collections aligned with our brand identity.
• Plan and execute marketing campaigns around product launches.

Additional Skills: 

• Creative storyteller with a passion for community-building and wellness.
• Skilled in social media strategy, content creation, video editing, and brand partnerships.
• Proficient in email marketing (Mailchimp preferred) and graphic design tools (Canva, Adobe Suite, or similar).
• Strong ability to manage and optimize digital platforms, including Google, Yelp, and the Sukha website.
• Self-starter who thrives in a fast-paced environment and is willing to be on-site for content creation and community engagement.