
Marketing and Social Media Lead
Sukha is more than a gym—we are a private member club built around fitness, wellness, and community. Our mission is to foster an inclusive space where individuals can grow both physically and mentally. We’re seeking a dynamic and creative Marketing & Social Media Lead to enhance our brand, expand our online presence, and engage our community in impactful ways.
Responsibilities:
Social Media Management
- Plan, schedule, and post in-feed content and stories for Sukha’s social channels.
- Engage with the community by responding to comments and messages.
- Develop and implement a growth strategy to expand Sukha’s online presence.
Personal Brand Management (Bryan Tissot & Dylan Smith – Co-Founders of Sukha)
- Overhaul and manage both Instagram profiles.
- Develop and execute content strategies to enhance their personal branding.
- Capture engaging content for social media.
- Build and manage brand partnerships.
Content Creation & Direction
- Lead and support content shoots by developing detailed moodboards and creative direction that align with Sukha’s brand aesthetics.
- Collaborate with photographers, videographers, and creative teams to ensure consistent visual storytelling.
- Oversee on-site content creation, ensuring high-quality, engaging material that resonates with our community.
Marketing & Brand Strategy
- Create and execute campaigns to increase Sukha’s brand presence.
- Develop strategies to attract new members and drive community engagement.
- Build and maintain partnerships to enhance Sukha’s visibility.
Email Marketing & Print Materials
- Write and design two newsletters per month.
- Track email performance and optimize strategies for better engagement.
- Design and print marketing materials for events and announcements.
Event Marketing & Support
- Promote Sukha events for maximum turnout and engagement.
- Be onsite to capture content and create real-time marketing materials.
Website & Online Presence
- Update and maintain Sukha’s website to ensure accurate information.
- Manage and optimize Sukha’s presence on Google and Yelp, including responding to reviews.
Retail Marketing
- Develop content showcasing Sukha’s retail offerings.
- Design and launch exclusive retail collections aligned with our brand identity.
- Plan and execute marketing campaigns around product launches.
Additional Skills:
- Creative storyteller with a passion for community-building and wellness.
- Skilled in social media strategy, content creation, video editing, and brand partnerships.
- Proficient in email marketing (Mailchimp preferred) and graphic design tools (Canva, Adobe Suite, or similar).
- Strong ability to manage and optimize digital platforms, including Google, Yelp, and the Sukha website.
- Self-starter who thrives in a fast-paced environment and is willing to be on-site for content creation and community engagement.