Marketing Intern

Summary

Lidl US is searching for the next Intern to join our Marketing team! The Marketing Intern will support with the marketing efforts related to the Lidl customer journey with a focus being on digital media channels. This role will help establish benchmark goals and KPIs for each stage of the customer journey with the ultimate goal of making Lidl the grocery store of choice. The Marketing Intern will receive hands-on training and professional development while working closely with different Marketing teams.

*** This position reports to our Headquarters in Arlington, VA on a hybrid 3-day schedule. ***

What You’ll Do

Essential Functions

• Develop a cohesive customer journey from awareness to consideration, purchase, and customer retention
• Conduct comprehensive competitor benchmarking and define Lidl’s customer personas
• Report, analyze, and measure marketing campaigns
• Assist in building custom audiences for paid and owned media channels
• Occasionally work with other Marketing teams to have exposure to all aspects of the business

What You’ll Need

Required Knowledge, Skills, Abilities

• Excellent and effective written and verbal communication skills with attention to detail
• Ability to work independently or in a team within an open office environment
• Experience with SEO tools including google analytics
• Must be self-motivated and creative 
• Eager to learn, think of and test new creative ideas 
• Ability to commit to a full time work schedule (40 hours per week)

Required Education, Certifications/ Licenses, Related Experience 

• Pursuing a Bachelor’s degree in Marketing from an accredited college or university
• Must be a rising Junior or Senior with a 3.0 or higher grade point average

Physical Job Requirements 

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Travel Requirements 

• This position will travel to a local Lidl store nearly weekly to support with content creation