Team Member: Event Marketing and Management

Project teams will lead the planning and promotion of an event to introduce the company to the U.S. market. Teams will work together to develop strategies to raise awareness, attract customers, and build partnerships with travel agency, restaurants, and influencers, showcasing our authentic French gastronomy and wine experiences.

Event Creation and Execution

• Plan and organize a marketing event (either virtual or physical) to showcase products.
• Coordinate event logistics (platforms, guest lists, content, and promotion).
• Ensure the event is tailored to the interests and preferences of the American market.

Marketing Strategy Development

• Develop comprehensive digital marketing strategies, including social media campaigns, paid advertising and email marketing.
• Research and identify potential U.S. influencers and chefs for collaborations.
• Create content in English for various marketing channels, including social media, blogs, and newsletters.
• Use analytics tools to measure the success of marketing campaigns and adjust strategies based on performance.

Market Research and Customer Targeting

• Research potential U.S. customers or agency that would be interested in our service.
• Identify key U.S. markets for expansion and create a targeted approach for outreach.
• Build a contact list of potential partners for future collaborations.

Collaboration and Networking

• Reach out to U.S.-based influencers in the food, lifestyle, and luxury sectors to propose collaboration opportunities.
• Work closely with the team to identify and build relationships with key partners in the U.S. (e.g., gourmet shops, food distributors, chefs).
   

On-site Supervision and Support

Our internships include 24/7 on-site staff to support students working and living abroad. All students will also report to a supervisor at their internship site. Supervisors provide and oversee daily tasks, introduce the intern to team members, and mentor the intern in organizational agility, skill acquisition, and career readiness. Interns complete a midpoint and final evaluation, and supervisors complete a final evaluation of their interns. All work responsibilities and projects are approved in advance. 

Academic Credit

Every participant will navigate the Project Based Internship curriculum as part of the program. A transcript with 3 credits reflected is available for an additional fee.

Housing and Excursions

Housing and excursions are included in your internship and will be selectable during the application process.