Product Manager/Product Marketing

Product Manager/Product Marketing - Plastic Bottle Manufacturing

Company: Oh Yes Plastics

Location: Miami, FL

About Oh Yes Plastics:

Oh Yes Plastics is a leading manufacturer of high-quality, custom plastic bottles and containers, serving a diverse range of industries. We are committed to innovation, quality, and sustainable practices, providing exceptional packaging solutions tailored to our clients' needs.

Job Summary:

Oh Yes Plastics is seeking a dynamic and results-driven Product Manager/Product Marketing professional to lead the development, launch, and management of our plastic bottle product lines. The ideal candidate will possess a strong understanding of market trends, customer needs, and competitive landscapes, coupled with a passion for innovation, a strategic mindset, and a deep understanding of the plastic bottle manufacturing industry.

Responsibilities:

Market Research & Competitive Analysis (Specific to Plastic Bottles):

• Conduct comprehensive market research and competitive analysis to identify market opportunities and customer needs within the plastic bottle industry.
• Research and track trends in plastic materials (PET, HDPE, rPET, bio-plastics), including cost, availability, and sustainability.
• Analyze the adoption of new materials and technologies in the bottle manufacturing industry.
• Identify emerging trends in bottle design, shape, size, and functionality.
• Monitor competitor packaging strategies and product offerings.
• Analyze consumer preferences for bottle features (e.g., easy-grip, child-resistant caps, tamper-evident seals).
• Conduct market research within target industries (food, beverage, pharma, personal care) to understand specific packaging requirements.
• Analyze regulatory requirements and compliance standards for different bottle applications.

Product Development & Lifecycle Management (Focused on Bottle Products):

• Develop and execute product roadmaps, from concept to commercialization, ensuring alignment with business objectives.
• Collaborate with clients to understand their custom bottle design requirements.
• Work with engineering and design teams to develop prototypes and refine bottle designs.
• Manage the development of custom molds and tooling.
• Oversee the existing portfolio of standard plastic bottles, ensuring product quality and availability.
• Identify opportunities to improve existing bottle designs or introduce new standard products.
• Drive the development of bottles made from recycled or bio-based materials.
• Evaluate the environmental impact of bottle designs and manufacturing processes.
• Work with the teams involved in PCR material processing.
• Ensure that all bottles meet quality standards and regulatory requirements.
• Collaborate with quality control teams to address any product defects or issues.
• Manage product lifecycle, including product enhancements, updates, and end-of-life planning.

Product Marketing & Sales Enablement (Tailored to Bottle Sales):

• Define product positioning, messaging, and go-to-market strategies to drive product adoption and growth.
• Develop targeted marketing campaigns that highlight the unique features and benefits of Oh Yes Plastics bottles.
• Develop targeted campaigns for specific industries or customer segments.
• Manage online and offline marketing channels to promote bottle products.
• Develop sales tools and presentations to help sales teams effectively promote bottle products.
• Provide product training to sales teams.
• Work with sales to generate leads.
• Gather customer feedback on bottle products and services.
• Address customer inquiries and concerns related to bottle products.
• Work with customer service to improve customer satisfaction.
• Act as a packaging consultant to help clients select the optimal bottle solutions for their products.
• Provide expert advice on bottle materials, designs, and applications.
• Develop and implement product marketing campaigns, including digital marketing, content creation, and sales enablement materials.
• Analyze product performance metrics and customer feedback to identify areas for improvement and optimization.

Operational Collaboration:

• Collaborate with engineering, sales, and operations teams to ensure seamless product development and launch.
• Work with production teams to forecast demand and ensure timely bottle production.
• Help to optimize production schedules.
• Monitor bottle inventory levels and ensure adequate stock.
• Work with logistics teams to manage bottle shipments.
• Analyze bottle production costs and identify opportunities for cost reduction.
• Monitor material costs and market fluctuations.

Qualifications:

• Bachelor's degree in marketing, business, engineering, or a related field.
• Proven experience in product management or product marketing, preferably in the manufacturing or packaging industry.
• Strong understanding of market research, competitive analysis, and product development processes.
• Excellent communication, presentation, and interpersonal skills.
• Data-driven mindset with the ability to analyze data and draw actionable insights.
• Experience with digital marketing and content creation.
• Knowledge of sustainable packaging practices and materials.
• Ability to work effectively in a fast-paced, collaborative environment.

Preferred Qualifications:

• Experience with blow molding or injection molding processes.
• Experience with PCR materials.
• ISO certification knowledge.

Benefits:

• Competitive salary and benefits package.
• Opportunity for professional growth and development.
• Collaborative and supportive work environment.1
• Location in sunny Miami, Florida.

To Apply:

Please submit your resume and cover letter outlining your qualifications and experience. 
CONTACT@OH-YES.ORG

305-731-2888