Social Media and Public Relations Specialist

SARASOTA ORCHESTRA IS RECRUITING IMMEDIATELY FOR A SOCIAL MEDIA AND PUBLIC RELATIONS SPECIALIST!

Since 1949, Sarasota Orchestra has inspired and entertained music-lovers across the region and visitors from around the world. A cultural leader in a city known for its vibrant arts community, Sarasota Orchestra’s threefold mission is dedicated to exquisite performance and first-class musical education.

As the oldest continuing orchestra in the state of Florida, each year the 76-member Orchestra performs more than 100 classical, pops, chamber music, and community outreach concerts.

The mission of Sarasota Orchestra is to engage, educate, and enrich our community through high-quality, live musical experiences.

Job Title:                    Social Media and Public Relations Specialist 

Department:              Marketing

Reports To:                 Communications Manager  

Classification:           Full time; Salaried, Exempt 

Supervises:                None

Location:                    Sarasota, FL  

GENERAL SUMMARY

This Specialist is active in facilitating Sarasota Orchestra’s connection to the community managing social media content and strategy which furthers Sarasota Orchestra and its brand, and  attending community outreach activities,  events and concerts. Additionally oversees media relations. 

RESPONSIBILITIES

Social Media:

• Responsible for developing the organization’s social media strategy. Creates, and implements content and photography for social media, including managing the social media calendar. Liaison with Development, Education, and Sarasota Music Festival teams for cross-departmental social media requirements.
• Create and edit video clips for social media and website postings.
• Manage social media engagement, including feedback from all platforms.
• Utilize analytics to finetune and evaluate social media content and initiatives.
• Contribute to marketing team analytics for department dashboard of performance metrics.

Press and Media Engagement:

• In collaboration with our outside communications agency, write and distribute press releases about concerts, programs, institutional initiatives, and events.
• Coordinate interviews and on-air engagements with all media for official Orchestra spokespeople and outside guest artists and conductors.
• Post orchestra concerts on online community event calendars
• Maintain database of media contacts, and historical tracking of media coverage

Community Relations:

• Lead the Orchestra's presence at public engagement events; attend and represent Orchestra, including Farmers Market and other “SO On the Road” opportunities.

Other duties:

• Perform other relevant duties and additional projects as assigned from time to time as necessitated by the Marketing department and business needs.

QUALIFICATIONS

• Bachelor’s degree in music with marketing coursework, arts administration, communications, marketing or related field. 
• Experience with classical music at a college level strongly preferred.
• 1+ years professional experience or relevant internships managing social media initiatives, including independently creating content for an institution.  A portfolio of professional posts required.
• Flexibility to work outside of conventional office hours at concerts and special events. Ability to work in office 3-4 days per week.
• Strong planning, photography, and writing skills.
• Ability to work well in a team-oriented culture and detail oriented required.
• Ability to work productively in a hybrid work environment.
• Valid Driver’s License

Physical Requirements:

While performing the duties of this job, the employee is regularly required to talk, hear, sit, stand, walk, bend, kneel, use hands.  The employee is required to have visual acuity to perform an activity such as preparing marketing work and data, visual inspection of material and files, and viewing a computer terminal.  This position requires the ability to occasionally lift and/or move up to 15 – 20 pounds. 

Working Conditions:

The job operates in a professional environment including office and performance hall settings.  The environment is generally moderate in temperature and noise level.  At times, the employee may be outside and be subject to environmental conditions including heat and humidity.

If you are interested in this opportunity with Sarasota Orchestra, please e-mail a cover letter and resume to HR@sarasotaorchestra.org or call 941-487-2704 with any questions you may have. Thank you!

We are an Equal Opportunity Employer.